12/13/2023 0 Comments Unite for literacy books![]() The holiday campaign and book donations were highlighted last night during NBC’s annual tree lighting special, “Christmas in Rockefeller Center.” The 2021 Toyota Family Teacher of the Year, Manoucheka Dolcine from Broward County, Florida, and her family appeared live at the event. ![]() Families are more likely to cultivate a daily habit of reading when they can connect with and relate to literacy content.” She said, “As NCFL partners with communities nationwide to extend learning beyond school walls and with families, we need rich literacy resources that keep students and their parenting adults engaged. Smith, emphasized the importance of providing culturally relevant, meaningful, and quality texts to families. Families also will have access to a digital library of books that provide narration in over 50 languages. “Together with NCFL, this holiday season, we will be able to get more books into the hands of families who may not have easy access to reading materials.Īll books distributed through this holiday campaign are culturally responsive to the diverse communities across the country. “Research shows that children whose families have access to books and incorporate a daily habit of reading are primed for literacy proficiency and lifelong learning,” said Mike Goss, general manager, Toyota Social Innovation and president of the Toyota USA Foundation. ![]() The books are intended for emerging readers and their parenting adults to support the literacy skills needed to succeed in school while increasing the number of books in the home. Watch the ad by clicking here.Įach family will receive a weekly bundle of books to create a home library that supports reading as an activity that family members can carry out with each other. The effort ties into Toyota’s holiday ad “Bookstore,” which shares the heartwarming story of a young girl who gets inspired to collect gently used books from her community to restock her favorite local bookstore after it’s devastated by a fire. Longtime partners NCFL and Toyota are spotlighting the importance of literacy by distributing more than 85,000 books to 2,000 families nationwide.
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